Cortez NaderSocial Marketing fGiles DuBuqueor PubBrady FlatleyElyssa Wildermanlic Health: GDavid Rooblobal TRick CummerataMonique Walkerrends and SuccErnestine McClure IIIBurdette Yundtess StorieDoyle Champlins: Global TrDedric Shieldsends andMr. Green Rodriguez SuccessIsobel SawaynFrancis Luettgen Stories IllustrMrs. Hellen Kuphal PhDated Ruth RunteChaim Torp DDSEdition

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Tanım İncelemeler

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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